Audemars Piguet

The roots of Audemars Piguet date back to 1875, when the 23-year-old Jules-Louis Audemars met Edward-Auguste Piguet, then only 21, at Vallée de Joux, which is considered to be the cradle of prestige watch-making. Their hometown was Le Brassus. When they graduated school they went to Vallée de Joux to start working in their favorite field of watch manufacturing.

The business started with Audemars managing the production and technical part and Piguet focusing on sales of such items as free postcards, and success was not immediate. The Audemars Piguet trademark was registered in 1882, however it would be seven years later that the company was officially founded. At this point Audemars Piguet et Cie became one of the largest employers for watch-making in the whole of Vaud, southwestern Switzerland.

The company opened its first branch in Geneva in 1889, and began creating its own components and assembling within its factory with direct supervision and strict quality control.

Between 1894 and 1899 the company produced about 1,200 timepieces, including some very complex watches. When Audemars and Piguet died, in 1918 and 1919 respectively, the company steadily grew and became more famous. As the success of the company's business was rising its customers became Tiffany & Co, Cartier and Bulgari, who rebranded and sold Audemars Piguet watches under their own house names. Today these watches are only identifiable as Audemars Piguet products by their serial numbers.

Today the Audemars Piguet watch group is composed of 1,100 employees, fourteen distribution subsidiaries and sixteen boutiques around the world. It comprises three production sites: Le Brassus (SA de la Manufacture d'Horlogerie Audemars Piguet & Cie), LeLocle (Audemars Piguet: Renaud et Papi SA) and Meyrin (Center SA).