Chanel

Chanel is a French fashion house founded by the late couturier Gabrielle "Coco" Chanel, recognized as one of the most established in haute couture, specializing in luxury goods - haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others. She gained the name "Coco" while maintaining a career as a singer at a coffee shop in France. Chanel has always specialized in items such as simple suits, dresses, women's pants, and costume jewelry. Coco Chanel's vision was to replace such opulent, sexy pieces with items which conveyed casual elegance. Her designs and creations are timeless, considering that the basic silhouettes have remained consistent from generation to generation. Today, Chanel is most famous for the "little black dress" which has become a key item in most women's closets. According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the great-grandsons of the early Chanel partner Pierre Wertheimer. The first Chanel watch, named 'Premiere', debuted in 1987. The first model of the Chanel J12 watches line was introduced in 2000.

In 2005, Chanel designers introduced their J12 watch line into the area of fine jewelry timepieces - they developed the jewelry watch that was equipped with the tourbillion. Chanel asked experienced Swiss watchmakers to develop the exclusive 'CHANEL O5-T.1' movement.

In 2006, the line was joined by Chanel J12 Haute Joaillerie set with 597 baguette-cut diamonds, followed by the creation of the Chanel J12 Tourbillon Haute Joaillerie. In 2007, Chanel launched its first J12 GMT model.

In 2008, Chanel initiated the partnership with Audemars Piguet, who developed the 'J12 calibre 3125', equipped with an innovative automatic movement - CHANEL AP - 3125, the fusion of the AP 3120 movement and Chanel 'J12' ceramic.