Chopard

Chopard is a Swiss based luxury watch, jewelry, and accessories company founded in 1860 by Louis-Ulysse Chopard at the age of 24. Chopard initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas. Chopard make many of their watches and movements in-house rather than using the base movements (ebauches) of other manufacturers. Chopard, which also has production facilities in Fleurier, is one of four participating brands in the Fleurier Quality Foundation (together with Bovet, Parmigiani, and Vaucher), which certifies a very high level of quality to manufactured watches. The "Qualité Fleurier" standard is meant to compete with the Geneva standards such as the exclusive Geneva Seal manufacturing standard.

The Chopard Company has developed a variety of watch collections, including quartz and mechanical timepieces, gem-set and technically complicated models, classic and sporty ones. The list of the leading Chopard collections is the following: Mille Miglia, L.U.C., Happy Diamonds, Happy Sport, Happy Spirit, Classiques, Your Houre, La Strada, and Haute Horlogerie.

Chopard Mille Miglia watch collection comprises mechanical timepieces of sporty style. These timepieces appeared as a result of the brand's partnership with Italian car rally, the Mille Miglia. The Chopard Happy Sport ladies' collection features timepieces that unite sporty style with precious stones and bright colors. The L.U.C. collection features massive sporty-styled chronometers and elegant men's watches.