Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Omega is one of the most known and recognized watches in the world. Omega was the choice of NASA and the first watch on the Moon in 1969, and was also the official Time Keeping device of the 2010 Vancouver Winter Olympics.
Omega has been associated with James Bond movies since 1995. That year, Pierce Brosnan took over the role of James Bond and began wearing the Omega Seamaster Quartz Professional (model 2541.80.00) in the movie GoldenEye. In all later films, Brosnan wore an Omega Seamaster Professional Chronometer (model 2531.80.00). The producers wanted to update the image of the fictional super-spy to a more distinctly sophisticated Euro look.
For the 40th anniversary of James Bond in 2002 a commemorative edition of the watch was made available model 2537.80.00 (10,007 units). The watch is identical to the model 2531.80.00 except the blue watch dial had a 007 logo inscribed across it and also machined into the caseback. The band also had 007 inscribed on the clasp.
Daniel Craig, the current James Bond of Casino Royale and Quantum of Solace, also wears the Omega Seamaster: the Seamaster Planet Ocean (model 2900.50.91) in the first part of Casino Royale, and the Seamaster Professional 300M (model 2220.80.00) in the latter part (from travelling to Montenegro). He even goes so far as to mention Omega by name when questioned by Vesper Lynd. In connection with the launch of the film, Omega released an 007-special of the Professional 300M, featuring the 007 gun logo on the second hand and the rifle pattern on the watch face, this being a stylized representation of the gunbarrel sequence of Bond movies.
Omega released a second James Bond limited edition watch in 2006. This was a Seamaster Planet Ocean model with a limited production of 5007 units. The model is similar to what Craig wears earlier on in the film; however, it has a small orange colored 007 logo on the second hand, an engraved caseback signifying the Bond connection, and an engraved 007 on the clasp. In the newest movie, Quantum of Solace, Craig wears the Omega Seamaster Planet Ocean with a black face and steel braclet (42mm version). Another limited edition was released featuring the checkered PPK grip face with the Quantum of Solace logo over it.