TAG Heuer

TAG Heuer is known for producing luxury timepieces.

The lines include Formula One, Aquaracer, Link, Carrera, Monaco, and Grand Carrera.

Tag Heuer, in keeping with its image as a luxury brand with an innovative spirit, has long standing links with the world of sport and Hollywood. Tag Heuer has been the official timekeeper of the three Summer Olympic Games of the 1920's, the Skiing World Championships, the Formula One World Championships, and having developed a watch for the McLaren F1 team. The brand has also had a long list of sports and Hollywood ambassadors.

Some of the more recently announced models include the Monaco V4 (the movement of which is driven by belts rather than gears); the Carrera Calibre 360 (the first mechanical wrist chronograph to measure and display time to 1/100th of a second) and the Monaco 69 (with both a digital chronograph accurate to a millisecond and a traditional mechanical movement, with a hinged mechanism allowing wearers to flip the watch between its two separate dials).

In January 2011 TAG Heuer announced the new Carrera Mikrograph , the first TAG Heuer to use the in-house Mikrograph movement, which is accurate to 1/100th of a second.